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Centered on an excellent Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

In 2022, the first 32 games of the NCAA tournament had record attendance levels, breaking records set back in 2004, and largely driven by the new and rapidly growing women’s NCAA tournament. WNBA openers this year saw a 21% surge within the attendance, with some teams including the La Sparks reporting triple-digit ticket sales growth, about 121% over 2022’s total. In 2023, the average size of an LA Sparks crowd swelled to 10,396 people, up from 4,701 people.

Women make up half the population, but also 50% of the folks that are walking into the stadium at Dodger Stadium, or your NFL fans are just about 50% women, noted Erin Storck, a panelist and senior analyst at Los Angeles-based Elysian Playground Potential. (more…)